Customer relationships

Customers who purchase high value products, such as yachts, holiday villas, works of art, exclusive jewellery or repeatedly fly first class, book 5-star hotel suites or staterooms on cruise liners are used to the highest levels of customer service and after sales care.

It is often a relationship purchase between the brand and customer. Capturing a high spending consumer from another brand - and then retaining that consumer will require the supplier to exceed expectations. To do so in an imaginative, highly personal, and above all, totally unexpected way will cement the relationship and win you referrals.

A book that features the recipient and connects them to what distinguishes your product and service would be the unique touch that signifies the high esteem in which you hold your most valued customers.

An Elegant Gift Book could document the construction of a yacht or car, or describe the care and craftsmanship of creating a bespoke product or delivering a top class service. It could include contributions from staff and tell the story from behind the scenes. Each book would feature the customer and their experiences.

Alternatively you may choose to capture the special moments of your Customer Entertainment Days - golf, motor racing, sailing, cruising, shooting - special days exquisitely presented in a gift book that will be cherished for years to come.